''Half the money I spend on advertising is wasted; the trouble is I don’t know which half.''
If you are visiting this page, you probably identify in some way with this confession made by the father of modern advertising, John Wanamaker of Wanamaker’s Department Stores.
And you probably have similar questions as well.
Ask Yourself The Following
How do I start to spend my advertising dollars instead of wasting them?
How do I know if my advertising is working, and how do I measure its results?
Perhaps your questions are even more fundamental….
Do you have an advertising budget and are you following a marketing strategy?
How do I distinguish between real marketing opportunities and “flash in the pan” ad campaigns?
Does your marketing strategy reflect a solid business plan?
How do I tell the story of my product or service so that it breaks through the advertising clutter and creates transactional results for my business?
How do I stop interrupting consumers to get their attention, and instead get their permission to present my product or services – “my brand” – to them?
Which Marketing Strategies and Tactics Get The Best Results?
All you need is help.
Our primary goal here at Valpak of Fairfield County is to help companies such as yours address these questions and find the best marketing solutions to meet your short term and long-term business plans.
With over 45 years of experience in direct mail marketing, we know what advertising methods will work best to fulfill your marketing needs.
A very simple truth is that there is no one type of advertising that works for every business. You don’t need to waste your hard earned money trying to guess which one works for you: Radio, Broadcast/Cable TV, Internet, Post Cards, Magazines, Newspaper and the list goes on. Too often, these opportunities are SOLD as “the answer”, only to let you down.
After a brief consultation, and before you spend a penny with us, we will let you know if our suite of advertising products fits your marketing needs. Don’t waste time guessing. Be an educated advertiser.